THE CONCEPT

THE BRAND

Diamonds last forever, so we want those pieces to be special, beautiful gems, while prioritizing ethics, sustainability, and transparency in the production process.

We care about the impact that purchasing decisions have on the world around us.

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THE FOUNDER

"Country of origin" has become an important issue for consumers. In all aspects of life, we are looking for brands, companies and products that we consider transparent, and socially and environmentally responsible. We avoid products that come from problematic locations in terms of both human rights and environmental concerns, which can be the case in diamond mining areas. 

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"With advanced technology it is possible to replicate the natural growing conditions in a laboratory and grow real diamonds."

LAB GROWN DIAMONDS

As real as mined diamonds.

Lab-grown diamonds have the same physical, chemical, and optical properties as diamonds grown in earth(also called mined diamonds). Both consist of pure carbon in a cubic crystalline form, and the only difference between them is how they are made. While mined diamonds are formed below the surface of the earth, lab-grown diamonds are created in a laboratory where the natural growing conditions are replicated.

The comparison below shows that they share the exact same physical and chemical properties, hence why it is not possible to tell a lab-grown diamond apart from a mined one with the naked eye, not even by an expert gemologist.

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A new level of transparency
in the diamond industry

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NO

conflict diamonds

human rights violation

child labour

deforestation

ecosystem destruction

With ethical sourcing we strive away from traditional mining practices to bridge the gap between luxury and sustainability

With traditional diamond mining up to 100.000 ton of earth is sifted to find a single 1-carat polished diamond. The environmental impact of mined diamonds includes soil erosion, displaced earth, deforestation and ecosystem destruction.

 

With lab-grown diamonds we work with a fully traceable process and hereby completely avoid contributing to conflict regions, poor working conditions, low wages and human rights violations, resulting in a transparent supply chain that is less harmful to the environment and its surrounding communities.

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